Dutch fashion magazine calls Rihanna the “ultimate niggabitch”

Did something get lost in translation or was the writer and Jackie’s editorial team just being obtuse, ignorant or blatantly racist.

After reading the Editor in Chiefs half-assed apology. I believe it’s all of the above.

The latest issue of the magazine, included a feature on how to dress your daughter like Rihanna (imagine that). Here is the English translation:

“She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate niggabitch and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it. But Dutch winters aren’t like Jamaican ones, so pick a clothing style in which your daughter can resist minus ten. No to the big sunglasses and the pornheels, and yes to the tiger print, pink shizzle and everything that glitters. Now let’s hope she won’t beat anybody up at daycare.”

After a flurry of online outrage, Editor-in-Chief Eva Hoeke issued a badly worded (remember English isn’t her first language) apology explaining

Dear readers,

First: thanks for all your responses. We are of course very fed up over this and especially very
shocked. However I’m glad that we’re engaging in a dialogue on this page — not everybody does
that. Thanks for this. Other than that I can be brief about this: this should have never happened.
Period. While the author meant no harm — the title of the article was intended as a joke — it was a bad joke, to say the least. And that slipped through my, the editor-in-chief’s, fingers. Stupid, painful and sucks for all concerned. The author has been addressed on it, and now I can only ensure that these terms will no longer end up in the magazine. Furthermore I hope that you all believe there was absolutely no racist motive behind the choice of words. It was stupid, it was naive to think that this was an acceptable form of slang — you hear it all the time on tv and radio, then your idea of what is normal apparently shifts — but it was especially misguided: there was no malice behind it. We make our magazine with love, energy and enthusiasm, and it can sometimes happen that someone is out of line. And then you can only do one thing: apologize. And hope that others wish to accept it.

From the bottom of my heart I say it again: we never intended to offend anyone. And I mean that.


Eva Hoeke

Rihanna talking and playing dirty, an image she has cultivated over the years. Is she masturbating?

What can I say. Rihanna and fashion magazines = vultures all living off the same carcass. I have no time for either of them. As for the people behind Jackie? I’d say they don’t know any better. The author was trying her best to come across as cool and hip, but it just didn’t translate well.

It’s obvious she really doesn’t know any black people, because if she did, she would know regardless how “down” you are with black people, a white person just does not use those phrases around them.

Even Eminem who has a “ghetto pass” can rap all he wants about the ghettos, but he dare not ever use the N word even though all the other black boys around him are throwing the word around. It just ain’t cool.

Maybe they really thought “niggabitch” was a cool term, because so many of us throw it around so often and so casually. Rihanna may not call herself a nigga in public, but her on-stage persona is full blown wild, over sexed dominant bitch. The Dutch just added “nigga” to it.


Rihanna during a photo shoot in Stoke Newington last month


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